Privacy Policy


Maru/usurv, part of the MARU Group, is a UK based Agile Research Agency. We take our responsibilities for this trust very seriously and welcome any comments regarding the privacy of this information.

This Privacy Policy covers:

  • Information we collect
  • Use of your information
  • How to change or deactivate your information
  • Who we are

Information We Collect

Maru/usurvLimited is a Research Agency that collects data that is both personally identifiable and unidentifiable via digital methodology. We collect information as a result of you giving your feedback, subscribing to our newsletters and any other information that you choose to send us.

In order to comply with the Market Research Society Code of Conduct for Internet Surveys respondents must be over 16 years of age.

Use of Information

Personal information will never be sold, shared, or rented by Maru/usurv Limited without prior consent. It should be noted that, because Maru/usurv Limited does not control the privacy practices of our clients, we advise that you read and fully understand their privacy policies.

We share aggregated demographic information with our partners and clients; this is not linked to any personal information that can identify any individual person or organisation, unless express permission has been granted by the individual person or organisation.

Surveys and Panels. Where information is volunteered and subsequently collected that can identify the respondent this is used to provide insights and information that allow our clients to create more efficient and effective products and services to their customers. No contact will be made to individual respondents unless specifically authorised by that respondent.

Competitions and Draws. Where individual information is required to identify a winner of a competition or draw this may be revealed to the appropriate client. Please refer to individual competition rules which will refer to the requirements for publicity of winners names.

Automatic collection of data (cookies and log files). Maru/usurv Limited use cookies to gather statistical information that helps us understand what users find interesting and useful on both our own and client websites. Users can decline the cookies by adjusting the “accept cookies” setting on their browser, however this may affect the functionality of Maru/usurv Limited surveys on client web sites. Maru/usurv Limited may also embed a piece of code into pages of certain client sites. This gives us statistical site usage information about how the site is used. We aggregate this information to provide our clients with a closer understanding of how visitors use their site. We do not use this code to collect any personally identifiable information.

Security and Storage of Information Collected

Maru/usurv Limited are committed to maintaining the security of the data we collect and has appropriate security measures in place to protect against loss, misuse or alteration of such information. However data transmission over the Internet is inherently insecure, and we cannot guarantee the security of data sent over the Internet.

Maru/usurv Limited acknowledges and firmly supports the following laws and codes:

  • Data Protection Act 1998 – Registration Number: Z6581797
  • Market Research Society’s (MRS) Code of Conduct
  • ICC/ESOMAR (European Society for Opinion and Marketing Research) International Code of Marketing and Social Research Practice
  • BS 7911 – Specifications for Organisations Conducting Market Research

Amending or deleting information held by Maru/usurv Limited

If you would like to change or deactivate the information you have submitted, please send a request to We will carry out any request within a reasonable amount of time, unless we are required or authorised by law not to do so.

Changes to this Privacy Policy

To fully protect your privacy, we reserve the right to amend this policy at any time, and for any reason. We will post the amended terms on this Web site as they occur and encourage you to frequently check for updates. This Privacy Policy was last amended on 12th July 2017.

No Contract or Liability

Nothing contained in this policy is intended to create a contract or agreement between Maru/usurv Limited and any user providing identifiable information in any form, whether visiting this site or any client web site. Jurisdiction for this agreement will be held under English Law and proceedings brought in any court of competent jurisdiction in London. We will take all necessary steps to comply with this privacy policy, however, to the extent permitted by law, nothing in this policy is intended to hold Maru/usurv Limited liable for any failure to comply with this policy.

Transferring information

You consent to us transferring your personal data to other companies in the EEA only for the purposes mentioned above. We shall endeavour to ensure that your personal data is kept confidential and secure.

Sale of Maru/usurvLimited or other related organisations

Please note that if Maru/usurv Limited or any of its lines of business is sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, the relevant customer information database could be transferred as part of that transaction and your information accessed by such successor or purchaser.

Who we are

We are Maru/usurv Limited, part of the MARU Group, whose place of work is 1-2 Paris Garden, Southwark, London, SE1 8ND . Tel: +44 (0)207 1939 884. Registered in England, number 07815977.

Questions regarding this policy or the implementation can be directed to