Our data and insights
bring the world into focus

Once a survey method that caused a stir throughout the industry over concerns around legitimacy and data validity, agile research is now widely accepted as a key data collection channel. So much so, it is very much part of the marketing mix. In fact, 100% of Fortune 500 companies are […]

As we say goodbye to another year and indeed another decade, we thought it would be fun to take a look at how the past 12 months have shaped up in the world of research – the highs and lows, the good times and the not-so-good times! The B word […]

There are nearly 200,000 registered charities in the UK, and, according to the National Philanthropic Trust, current donor trends are looking like this: young people are more likely to give to physical and mental health care charities, shelters for the homeless or refugees, as well as educational institutions. While older […]

As marketing and PR pros, we always need answers and, more often than not, we need them fast. Whether it’s the board wanting to know the results of a campaign, or a client wanting to get some profile-raising coverage for their brand, there are times when a slow turnaround just […]

Welcome to the wonderful world of marketing, where everything has a name, acronym, jargon or slang. It doesn’t take long to understand, but when you’re adding market research into the mix you’ve got a whole new language to learn! As a marketer, research is the bedrock to everything you do. […]

Businesses thrive on information. To run your business effectively you need data about who your customers are and what they want. You also need to understand market demand, competition, distribution channels and more. It can be hard to know where to start in finding out all this information. However, with […]

We are surrounded by data and analytics. Information is at our fingertips and we can find out almost anything that we want quickly and easily. However, the real value-add in the world of stats and research are insights. Data tells us what’s happening but doesn’t tell us the reason why […]

In today’s world time waits for no one. The need for accurate, up-to-date business information is crucial for business survival. This information includes customer research. Businesses need research fast, to stay ahead of the competition. Online research allows businesses to stay ahead of the curve, so is there still a […]

Social media has meant the PR industry now has to respond to the changing news agenda as quickly as possible, if not, real time. This means a fast-turnaround of information and an agile approach to data gathering. We take a look at how you can get the best from your […]

In an age of real time news and instant reaction, gauging and measuring public opinion has never been more important. No sooner has something hit the public consciousness than some other, shinier thing has come along to knock it off the news agenda. Rinse and repeat. And, in an age […]