Our data and insights
bring the world into focus

Major brands don’t launch products without due diligence, market analysis or focus groups. First they carry out research to understand trends, patterns and customer behaviours in order to give their target audience the right information or product. This approach very much applies to the charity sector and is why it’s […]

Understanding the self-service survey process in order to get even more effective results can be a bit of a learning curve, which is why it’s always worth getting ‘under the skin’ and learning more about how it works. One way is to become a research respondent. That way, you can […]

Sometimes we just want to get a survey done as quickly as possible without any lengthy set-up or pre-survey analysis or discussion. It could be because your client has a tight budget, you just want to create some headlines or respond to the current news agenda; either way, self-service surveys […]

There is a belief that Big Data gives you all the insights you need, but this isn’t the case. Behavioural insights, or the human element of analysis, still needs to be a part of the measurement and research mix and dovetail with data. Big Data has been transformative because it […]

With GDPR fast approaching and tightening-up data protection, not to mention squeezed marcomms budgets, marketing and PR pros are exploring ways of taking a more targeted, trust-based approach to their campaigns, while also making sure they get the most ‘bang for their buck’. Welcome to the rise of micro-marketing. This […]

The UK data market is the biggest in Europe, and the second largest globally, with market value hitting £1.1billion this year. We can’t move for data and it appears that, as a nation, we are obsessed with it. Data is transforming business, with access to realtime information helping business growth […]

Many market researchers hate this fact, but it is indisputable, technology is changing research faster than ever.  CATI changed the way telephone research was conducted, CAPI did the same for face to face and the Internet, with its ubiquity, is doing the same for interviewing respondents.  Ask yourself would you […]

Digital Transformation has got a lot to answer for. Customer expectations have changed, people want, expect and need information quickly. As a result, bricks and mortar businesses up and down the land are having to play catch-up and respond accordingly. One area where this is being felt particularly keenly is […]

Tracking studies are the bread and butter of many a research firm and many a researcher’s career has been made by selling tracking studies.  The attraction is that they are continuous, their costs are predictable and the client can rarely stop them, so they usually become a big WIP revenue […]

Technology has transformed the industry, so why wait for results? When I started in research I loved omnibuses.  The thought of being able to ask one question, cost effectively, and get results back the same week!  Fantastic!  If a client had a very low budget at least all was not […]