There’s never a dull moment in market research and 2018 certainly hasn’t been a quiet year! The industry is constantly evolving and adapting to advances in technology and society, which is transforming the research landscape year on year. We take a look at some of the big research and marketing highlights of 2018. Data breaches The Cambridge Analytica scandal was not only a shocking story for the industry but was a global wake-up call. Using a quiz […]Continue Reading
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maru/usurv pretty much invented agile research
Modern life moves on at such a pace, Twitter, instant news and an always on society has changed the way consumers interact with brands.
Research has kept pace with these advances. Technology has enabled research to be agile, collecting real time feedback to questions
and then learning more / changing direction and gaining extra insight in moments based on earlier learnings.
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The Behavioural Insight Team
The Prime Minister created The Behavioural Insights Team in 2010 as the world’s first government unit to apply behavioural science to public policy. BIT became a social-purpose company in 2014 and it continues to use behavioural science principles to solve public policy problems, evaluating what works and what doesn’t through large scale Randomised Controlled Trials (RCTs). BIT works with the UK government, local government, foreign governments and other public and private sector organisations.!!More case studies
Our Latest Posts
Fake news. Good old fake news. The market research industry’s idea of a living hell. False stories and false data-damaging reputations, altering perceptions and influencing political and societal outcomes. It’s been a very testing time for the public and the media. These scandals have seen market research come under close […]Continue Reading
Fake News and its Impact on Realtime Surveys
2018 has been a bit of a bumpy year for Influencers. Fake followers, concerns around return on investment, and transparency around brand endorsements, have been some of the issues hitting the news agenda. Like anything new, especially social media, we’re all guilty of feeling our way around this new way […]Continue Reading
Agile Research for Influencers: How Agile Can Help Drive Growth and Improve Client Relationships
Major brands don’t launch products without due diligence, market analysis or focus groups. First they carry out research to understand trends, patterns and customer behaviours in order to give their target audience the right information or product. This approach very much applies to the charity sector and is why it’s […]Continue Reading
Getting Charity Surveys Right
Understanding the self-service survey process in order to get even more effective results can be a bit of a learning curve, which is why it’s always worth getting ‘under the skin’ and learning more about how it works. One way is to become a research respondent. That way, you can […]Continue Reading
How To Become A Respondent For DIY Research
Sometimes we just want to get a survey done as quickly as possible without any lengthy set-up or pre-survey analysis or discussion. It could be because your client has a tight budget, you just want to create some headlines or respond to the current news agenda; either way, self-service surveys […]Continue Reading
Tips on Self-Service Research
There is a belief that Big Data gives you all the insights you need, but this isn’t the case. Behavioural insights, or the human element of analysis, still needs to be a part of the measurement and research mix and dovetail with data. Big Data has been transformative because it […]Continue Reading
Behavioural Insights for the Always-on, Big Data Generation
With GDPR fast approaching and tightening-up data protection, not to mention squeezed marcomms budgets, marketing and PR pros are exploring ways of taking a more targeted, trust-based approach to their campaigns, while also making sure they get the most ‘bang for their buck’. Welcome to the rise of micro-marketing. This […]Continue Reading
Measuring Effectiveness: Micro-influencers and Agile Research
The UK data market is the biggest in Europe, and the second largest globally, with market value hitting £1.1billion this year. We can’t move for data and it appears that, as a nation, we are obsessed with it. Data is transforming business, with access to realtime information helping business growth […]Continue Reading
Does Martech Spell The End of ‘Traditional’ Research
Many market researchers hate this fact, but it is indisputable, technology is changing research faster than ever. CATI changed the way telephone research was conducted, CAPI did the same for face to face and the Internet, with its ubiquity, is doing the same for interviewing respondents. Ask yourself would you […]Continue Reading