Our data and insights
bring the world into focus

We are surrounded by data and analytics. Information is at our fingertips and we can find out almost anything that we want quickly and easily. However, the real value-add in the world of stats and research are insights. Data tells us what’s happening but doesn’t tell us the reason why […]

In today’s world time waits for no one. The need for accurate, up-to-date business information is crucial for business survival. This information includes customer research. Businesses need research fast, to stay ahead of the competition. Online research allows businesses to stay ahead of the curve, so is there still a […]

Social media has meant the PR industry now has to respond to the changing news agenda as quickly as possible, if not, real time. This means a fast-turnaround of information and an agile approach to data gathering. We take a look at how you can get the best from your […]

In an age of real time news and instant reaction, gauging and measuring public opinion has never been more important. No sooner has something hit the public consciousness than some other, shinier thing has come along to knock it off the news agenda. Rinse and repeat. And, in an age […]

A staple of the run-up to Christmas – supermarket advertising. Eagerly awaited by all, much discussed and debated in the media and a sure sign that the festive period is on its way. 2018 was no different. The only problem was making sure that you managed to catch all the […]

There’s never a dull moment in market research and 2018 certainly hasn’t been a quiet year!   The industry is constantly evolving and adapting to advances in technology and society, which is transforming the research landscape year on year. We take a look at some of the big research and marketing highlights of 2018.    Data breaches   The Cambridge Analytica scandal was not only a shocking story for the industry but was a global wake-up call. Using a quiz […]

Fake news. Good old fake news. The market research industry’s idea of a living hell. False stories and false data-damaging reputations, altering perceptions and influencing political and societal outcomes. It’s been a very testing time for the public and the media. These scandals have seen market research come under close […]

2018 has been a bit of a bumpy year for Influencers. Fake followers, concerns around return on investment, and transparency around brand endorsements, have been some of the issues hitting the news agenda. Like anything new, especially social media, we’re all guilty of feeling our way around this new way […]

Major brands don’t launch products without due diligence, market analysis or focus groups. First they carry out research to understand trends, patterns and customer behaviours in order to give their target audience the right information or product. This approach very much applies to the charity sector and is why it’s […]

Understanding the self-service survey process in order to get even more effective results can be a bit of a learning curve, which is why it’s always worth getting ‘under the skin’ and learning more about how it works. One way is to become a research respondent. That way, you can […]