Major brands don’t launch products without due diligence, market analysis or focus groups. First they carry out research to understand trends, patterns and customer behaviours in order to give their target audience the right information or product. This approach very much applies to the charity sector and is why it’s […]Continue Reading
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Sometimes setting up a survey can be difficult, there can be specific ways of asking a question to get meaningful answers. Get in touch to learn more about our Assisted serve approach. We can assist you every step of the way!Contact us
If your objectives are clear and you know who to ask and how to ask them you are ready to get started immediately. Our self service wizard guides you through the process of setting up a survey so that you can get insight in minutes. Setting up an account is free, insight has never been easier!Sign up & Get Started Find out more
maru/usurv pretty much invented agile research
Modern life moves on at such a pace, Twitter, instant news and an always on society has changed the way consumers interact with brands.
Research has kept pace with these advances. Technology has enabled research to be agile, collecting real time feedback to questions
and then learning more / changing direction and gaining extra insight in moments based on earlier learnings.
What can we do for you?
- Surveys in minutes
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- A survey wizard guides you through the process
- Surveys can be created in minutes
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- Know who to ask and how to ask it?
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The Behavioural Insight Team
The Prime Minister created The Behavioural Insights Team in 2010 as the world’s first government unit to apply behavioural science to public policy. BIT became a social-purpose company in 2014 and it continues to use behavioural science principles to solve public policy problems, evaluating what works and what doesn’t through large scale Randomised Controlled Trials (RCTs). BIT works with the UK government, local government, foreign governments and other public and private sector organisations.!!More case studies
Our Latest Posts
Understanding the self-service survey process in order to get even more effective results can be a bit of a learning curve, which is why it’s always worth getting ‘under the skin’ and learning more about how it works. One way is to become a research respondent. That way, you can […]Continue Reading
How To Become A Respondent For DIY Research
Sometimes we just want to get a survey done as quickly as possible without any lengthy set-up or pre-survey analysis or discussion. It could be because your client has a tight budget, you just want to create some headlines or respond to the current news agenda; either way, self-service surveys […]Continue Reading
Tips on Self-Service Research
There is a belief that Big Data gives you all the insights you need, but this isn’t the case. Behavioural insights, or the human element of analysis, still needs to be a part of the measurement and research mix and dovetail with data. Big Data has been transformative because it […]Continue Reading
Behavioural Insights for the Always-on, Big Data Generation
With GDPR fast approaching and tightening-up data protection, not to mention squeezed marcomms budgets, marketing and PR pros are exploring ways of taking a more targeted, trust-based approach to their campaigns, while also making sure they get the most ‘bang for their buck’. Welcome to the rise of micro-marketing. This […]Continue Reading
Measuring Effectiveness: Micro-influencers and Agile Research
The UK data market is the biggest in Europe, and the second largest globally, with market value hitting £1.1billion this year. We can’t move for data and it appears that, as a nation, we are obsessed with it. Data is transforming business, with access to realtime information helping business growth […]Continue Reading
Does Martech Spell The End of ‘Traditional’ Research
Many market researchers hate this fact, but it is indisputable, technology is changing research faster than ever. CATI changed the way telephone research was conducted, CAPI did the same for face to face and the Internet, with its ubiquity, is doing the same for interviewing respondents. Ask yourself would you […]Continue Reading
Research Must Embrace The Benefits Of Technology
Digital Transformation has got a lot to answer for. Customer expectations have changed, people want, expect and need information quickly. As a result, bricks and mortar businesses up and down the land are having to play catch-up and respond accordingly. One area where this is being felt particularly keenly is […]Continue Reading
Is Digital Disrupting Research?
Tracking studies are the bread and butter of many a research firm and many a researcher’s career has been made by selling tracking studies. The attraction is that they are continuous, their costs are predictable and the client can rarely stop them, so they usually become a big WIP revenue […]Continue Reading
GET THE MOST OUT OF YOUR TRACKING STUDY: IT’S CRUCIAL TO FOCUS ON THE ‘NEED TO KNOW’
Technology has transformed the industry, so why wait for results? When I started in research I loved omnibuses. The thought of being able to ask one question, cost effectively, and get results back the same week! Fantastic! If a client had a very low budget at least all was not […]Continue Reading