Many market researchers hate this fact, but it is indisputable, technology is changing research faster than ever. CATI changed the way telephone research was conducted, CAPI did the same for face to face and the Internet, with its ubiquity, is doing the same for interviewing respondents. Ask yourself would you […]Continue Reading
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maru/usurv pretty much invented agile research
Modern life moves on at such a pace, Twitter, instant news and an always on society has changed the way consumers interact with brands.
Research has kept pace with these advances. Technology has enabled research to be agile, collecting real time feedback to questions
and then learning more / changing direction and gaining extra insight in moments based on earlier learnings.
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The Behavioural Insight Team
The Prime Minister created The Behavioural Insights Team in 2010 as the world’s first government unit to apply behavioural science to public policy. BIT became a social-purpose company in 2014 and it continues to use behavioural science principles to solve public policy problems, evaluating what works and what doesn’t through large scale Randomised Controlled Trials (RCTs). BIT works with the UK government, local government, foreign governments and other public and private sector organisations.!!More case studies
Our Latest Posts
Digital Transformation has got a lot to answer for. Customer expectations have changed, people want, expect and need information quickly. As a result, bricks and mortar businesses up and down the land are having to play catch-up and respond accordingly. One area where this is being felt particularly keenly is […]Continue Reading
Is Digital Disrupting Research?
Tracking studies are the bread and butter of many a research firm and many a researcher’s career has been made by selling tracking studies. The attraction is that they are continuous, their costs are predictable and the client can rarely stop them, so they usually become a big WIP revenue […]Continue Reading
GET THE MOST OUT OF YOUR TRACKING STUDY: IT’S CRUCIAL TO FOCUS ON THE ‘NEED TO KNOW’
Technology has transformed the industry, so why wait for results? When I started in research I loved omnibuses. The thought of being able to ask one question, cost effectively, and get results back the same week! Fantastic! If a client had a very low budget at least all was not […]Continue Reading
GET OFF THE OMNIBUS AND GET REALTIME
Digital is disrupting almost every industry and every walk of life. This is leading to businesses changing their business models to compete with innovative start-ups, society adjusting to digital technology, and in turn, the EU having to ensure legislation is aligned to deal with digital. Enter GDPR, the new EU […]Continue Reading
GDPR: Marketing and Research Working in Harmony?
In 1863 London had the World’s first underground system, creating a miracle in mass transport for commuters and tourists and putting the London Underground system at the forefront of mass transportation worldwide. In the 21st century there are numerous contenders for the World’s best underground system; Seoul, Singapore, New York, […]Continue Reading
AGILITY, NOT LEGACY: LEGACY SYSTEMS ARE KILLING MARKET RESEARCH. IT’S TIME TO GET AGILE.
Keep it short and get to the point. We talk about how to ensure quality data So much has been written about the quality of market research data that I do not want to reiterate it all here, save to say (for those of you that care about these things), […]Continue Reading
IN PURSUIT OF QUALITY DATA
How to charge for surveys is an ongoing debate for market researchers, so what works? One of the greatest issues for market research has been the pricing and how we, as researchers, charge clients. Historically, we have always charged clients a flat rate for respondents, i.e. the same price whether […]Continue Reading
FLAT RATE OR CPI? THAT IS THE QUESTION.
We look at what drives respondents to take part in surveys. This piece follows on from my last piece and asks the simple question who does research? This simple question is surprisingly difficult to answer. Sometimes a survey can land that is just fascinating. I love rock climbing, so if […]Continue Reading
WHO ACTUALLY DOES RESEARCH?
Isn’t it time the market research industry engaged with actual people? The industry needs to start treating people as people. We explain why.Continue Reading