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In an age of real time news and instant reaction, gauging and measuring public opinion has never been more important. No sooner has something hit the public consciousness than some other, shinier thing has come along to knock it off the news agenda. Rinse and repeat. And, in an age […]

A staple of the run-up to Christmas – supermarket advertising. Eagerly awaited by all, much discussed and debated in the media and a sure sign that the festive period is on its way. 2018 was no different. The only problem was making sure that you managed to catch all the […]

There’s never a dull moment in market research and 2018 certainly hasn’t been a quiet year!   The industry is constantly evolving and adapting to advances in technology and society, which is transforming the research landscape year on year. We take a look at some of the big research and marketing highlights of 2018.    Data breaches   The Cambridge Analytica scandal was not only a shocking story for the industry but was a global wake-up call. Using a quiz […]

Fake news. Good old fake news. The market research industry’s idea of a living hell. False stories and false data-damaging reputations, altering perceptions and influencing political and societal outcomes. It’s been a very testing time for the public and the media. These scandals have seen market research come under close […]

2018 has been a bit of a bumpy year for Influencers. Fake followers, concerns around return on investment, and transparency around brand endorsements, have been some of the issues hitting the news agenda. Like anything new, especially social media, we’re all guilty of feeling our way around this new way […]

Major brands don’t launch products without due diligence, market analysis or focus groups. First they carry out research to understand trends, patterns and customer behaviours in order to give their target audience the right information or product. This approach very much applies to the charity sector and is why it’s […]

Understanding the self-service survey process in order to get even more effective results can be a bit of a learning curve, which is why it’s always worth getting ‘under the skin’ and learning more about how it works. One way is to become a research respondent. That way, you can […]

Sometimes we just want to get a survey done as quickly as possible without any lengthy set-up or pre-survey analysis or discussion. It could be because your client has a tight budget, you just want to create some headlines or respond to the current news agenda; either way, self-service surveys […]

There is a belief that Big Data gives you all the insights you need, but this isn’t the case. Behavioural insights, or the human element of analysis, still needs to be a part of the measurement and research mix and dovetail with data. Big Data has been transformative because it […]

With GDPR fast approaching and tightening-up data protection, not to mention squeezed marcomms budgets, marketing and PR pros are exploring ways of taking a more targeted, trust-based approach to their campaigns, while also making sure they get the most ‘bang for their buck’. Welcome to the rise of micro-marketing. This […]