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There is a belief that Big Data gives you all the insights you need, but this isn’t the case. Behavioural insights, or the human element of analysis, still needs to be a part of the measurement and research mix and dovetail with data. Big Data has been transformative because it […]

With GDPR fast approaching and tightening-up data protection, not to mention squeezed marcomms budgets, marketing and PR pros are exploring ways of taking a more targeted, trust-based approach to their campaigns, while also making sure they get the most ‘bang for their buck’. Welcome to the rise of micro-marketing. This […]

The UK data market is the biggest in Europe, and the second largest globally, with market value hitting £1.1billion this year. We can’t move for data and it appears that, as a nation, we are obsessed with it. Data is transforming business, with access to realtime information helping business growth […]

Many market researchers hate this fact, but it is indisputable, technology is changing research faster than ever.  CATI changed the way telephone research was conducted, CAPI did the same for face to face and the Internet, with its ubiquity, is doing the same for interviewing respondents.  Ask yourself would you […]

Digital Transformation has got a lot to answer for. Customer expectations have changed, people want, expect and need information quickly. As a result, bricks and mortar businesses up and down the land are having to play catch-up and respond accordingly. One area where this is being felt particularly keenly is […]

Tracking studies are the bread and butter of many a research firm and many a researcher’s career has been made by selling tracking studies.  The attraction is that they are continuous, their costs are predictable and the client can rarely stop them, so they usually become a big WIP revenue […]

Technology has transformed the industry, so why wait for results? When I started in research I loved omnibuses.  The thought of being able to ask one question, cost effectively, and get results back the same week!  Fantastic!  If a client had a very low budget at least all was not […]

Digital is disrupting almost every industry and every walk of life. This is leading to businesses changing their business models to compete with innovative start-ups, society adjusting to digital technology, and in turn, the EU having to ensure legislation is aligned to deal with digital. Enter GDPR, the new EU […]

In 1863 London had the World’s first underground system, creating a miracle in mass transport for commuters and tourists and putting the London Underground system at the forefront of mass transportation worldwide. In the 21st century there are numerous contenders for the World’s best underground system; Seoul, Singapore, New York, […]

Keep it short and get to the point. We talk about how to ensure quality data So much has been written about the quality of market research data that I do not want to reiterate it all here, save to say (for those of you that care about these things), […]