Another year of research is now well and truly underway. We have resolved a few political issues (!) and made it through another general election. No matter what your stance is on Brexit and the government, there is a palpable feeling that businesses have more clarity on the direction commerce […]Continue Reading
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The Behavioural Insight Team
The Prime Minister created The Behavioural Insights Team in 2010 as the world’s first government unit to apply behavioural science to public policy. BIT became a social-purpose company in 2014 and it continues to use behavioural science principles to solve public policy problems, evaluating what works and what doesn’t through large scale Randomised Controlled Trials (RCTs). BIT works with the UK government, local government, foreign governments and other public and private sector organisations.!!More case studies
Our Latest Posts
Once a survey method that caused a stir throughout the industry over concerns around legitimacy and data validity, agile research is now widely accepted as a key data collection channel. So much so, it is very much part of the marketing mix. In fact, 100% of Fortune 500 companies are […]Continue Reading
Agile Research in the Future
As we say goodbye to another year and indeed another decade, we thought it would be fun to take a look at how the past 12 months have shaped up in the world of research – the highs and lows, the good times and the not-so-good times! The B word […]Continue Reading
Research Surveys: Annual Round-Up 2019
There are nearly 200,000 registered charities in the UK, and, according to the National Philanthropic Trust, current donor trends are looking like this: young people are more likely to give to physical and mental health care charities, shelters for the homeless or refugees, as well as educational institutions. While older […]Continue Reading
As marketing and PR pros, we always need answers and, more often than not, we need them fast. Whether it’s the board wanting to know the results of a campaign, or a client wanting to get some profile-raising coverage for their brand, there are times when a slow turnaround just […]Continue Reading
How Much Depth Can You Get From Online Market Research?
Welcome to the wonderful world of marketing, where everything has a name, acronym, jargon or slang. It doesn’t take long to understand, but when you’re adding market research into the mix you’ve got a whole new language to learn! As a marketer, research is the bedrock to everything you do. […]Continue Reading
Survey Jargon For People New To Market Research
Businesses thrive on information. To run your business effectively you need data about who your customers are and what they want. You also need to understand market demand, competition, distribution channels and more. It can be hard to know where to start in finding out all this information. However, with […]Continue Reading
Common Mistakes in Self-Service Research
We are surrounded by data and analytics. Information is at our fingertips and we can find out almost anything that we want quickly and easily. However, the real value-add in the world of stats and research are insights. Data tells us what’s happening but doesn’t tell us the reason why […]Continue Reading
Behavourial Insights: Don’t Forget to Ask ‘Why?’
In today’s world time waits for no one. The need for accurate, up-to-date business information is crucial for business survival. This information includes customer research. Businesses need research fast, to stay ahead of the competition. Online research allows businesses to stay ahead of the curve, so is there still a […]Continue Reading
Online Surveys vs Traditional Research
Social media has meant the PR industry now has to respond to the changing news agenda as quickly as possible, if not, real time. This means a fast-turnaround of information and an agile approach to data gathering. We take a look at how you can get the best from your […]Continue Reading