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Daily Women's

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Daily Men's

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Daily UK

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Daily Office Worker's

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Daily Early Adopter's

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Daily Innovator's

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Daily Parent's

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Daily Graduate's

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Daily Staycationer's

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Daily Foreign Holiday Maker's

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Daily Renter's

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Daily Home Owners

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Daily Married Person's

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Daily Singletons

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Daily Charitable Givers

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Daily Employed

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Daily Smart Phone Users

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Daily Non Exerciser's

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Daily Exercisers

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Daily Car Driver's

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Daily Non Drinker's

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Daily Drinker's

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Daily Non Smoker's

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Daily Smoker's

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Daily Affluent

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Daily Pet Owner's

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Daily Londoner's

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Contact Guy Potter

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The Behavioural Insight Team

The Prime Minister created The Behavioural Insights Team in 2010 as the world’s first government unit to apply behavioural science to public policy. BIT became a social-purpose company in 2014 and it continues to use behavioural science principles to solve public policy problems, evaluating what works and what doesn’t through large scale Randomised Controlled Trials (RCTs). BIT works with the UK government, local government, foreign governments and other public and private sector organisations.!!

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Our Latest Posts

 

As marketing and PR pros, we always need answers and, more often than not, we need them fast. Whether it’s the board wanting to know the results of a campaign, or a client wanting to get some profile-raising coverage for their brand, there are times when a slow turnaround just […]

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How Much Depth Can You Get From Online Market Research?
 

Welcome to the wonderful world of marketing, where everything has a name, acronym, jargon or slang. It doesn’t take long to understand, but when you’re adding market research into the mix you’ve got a whole new language to learn! As a marketer, research is the bedrock to everything you do. […]

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Survey Jargon For People New To Market Research
 

Businesses thrive on information. To run your business effectively you need data about who your customers are and what they want. You also need to understand market demand, competition, distribution channels and more. It can be hard to know where to start in finding out all this information. However, with […]

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Common Mistakes in Self-Service Research
 

We are surrounded by data and analytics. Information is at our fingertips and we can find out almost anything that we want quickly and easily. However, the real value-add in the world of stats and research are insights. Data tells us what’s happening but doesn’t tell us the reason why […]

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Behavourial Insights: Don’t Forget to Ask ‘Why?’
 

In today’s world time waits for no one. The need for accurate, up-to-date business information is crucial for business survival. This information includes customer research. Businesses need research fast, to stay ahead of the competition. Online research allows businesses to stay ahead of the curve, so is there still a […]

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Online Surveys vs Traditional Research
 

Social media has meant the PR industry now has to respond to the changing news agenda as quickly as possible, if not, real time. This means a fast-turnaround of information and an agile approach to data gathering. We take a look at how you can get the best from your […]

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Headline-Grabbing PR Surveys
 

In an age of real time news and instant reaction, gauging and measuring public opinion has never been more important. No sooner has something hit the public consciousness than some other, shinier thing has come along to knock it off the news agenda. Rinse and repeat. And, in an age […]

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Instant Surveys for the Changing News Agenda
 

A staple of the run-up to Christmas – supermarket advertising. Eagerly awaited by all, much discussed and debated in the media and a sure sign that the festive period is on its way. 2018 was no different. The only problem was making sure that you managed to catch all the […]

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Christmas Supermarket Advertising
 

There’s never a dull moment in market research and 2018 certainly hasn’t been a quiet year!   The industry is constantly evolving and adapting to advances in technology and society, which is transforming the research landscape year on year. We take a look at some of the big research and marketing highlights of 2018.    Data breaches   The Cambridge Analytica scandal was not only a shocking story for the industry but was a global wake-up call. Using a quiz […]

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2018 – A Year In Market Research
 

Fake news. Good old fake news. The market research industry’s idea of a living hell. False stories and false data-damaging reputations, altering perceptions and influencing political and societal outcomes. It’s been a very testing time for the public and the media. These scandals have seen market research come under close […]

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Fake News and its Impact on Realtime Surveys

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