The maru / usurv blog is where you’ll find news on all our latest cutting-edge technologies, as well as the thoughts from our high-profile board of directors and leading innovation team. As leaders in the insight and SaaS technology field, we’re always developing new ideas and ways of doing things. With our finger firmly on the pulse of changing consumer behaviour, we understand what the future may hold.
We are surrounded by data and analytics. Information is at our fingertips and we can find out almost anything that we want quickly and easily. However, the real value-add in the world of stats and research are insights. Data tells us what’s happening but doesn’t tell us the reason why it is happening. For businesses, […]Read
Real-time consumer insight company, SpectrumInsight, conducts daily analysis of consumers’ social media conversations to help brands understand and track how they are viewed by the public and how perceptions change on a day to day basis. The company has been conducting real time consumer surveys through Usurv to complement its social media analysis, with the survey […]Read
PR Agency One is an award winning PR agency, working for a range of clients each with very differing needs. “Understanding the importance of managing a crisis is crucial for our agency”. Head James Crawford knows the importance of managing a crisis on behalf of clients. “In today’s 24 hour news and social media driven world speed is of the essence”.Read