The Behavioural Insight Team

"Enabling governments... to make quick, evidence-based decisions"

The Prime Minister created The Behavioural Insights Team in 2010 as the world’s first government unit to apply behavioural science to public policy. BIT became a social-purpose company in 2014 and it continues to use behavioural science principles to solve public policy problems, evaluating what works and what doesn’t through large scale Randomised Controlled Trials (RCTs). BIT works with the UK government, local government, foreign governments and other public and private sector organisations.


The Issue

“We wanted to develop a platform where we are able to run short online randomised controlled trials (RCTs), enabling governments and others to make quick, evidence-based decisions”, commented Charlotte Bearn, Head of Ventures.


The Solution

BI Ventures, a subsidiary of BIT, has established a partnership with maru/usurv to build an online testing platform called Predictiv. Predictiv generates insights via the use of short, online behavioural experiments that have been designed by BIT and draw on key principles from the behavioural sciences.


The Outcome

“Predictiv has been successfully used in a range of situations for our clients”, commented Charlotte Bearn, Head of Ventures. Bearn went on to say. “maru/usurv are a unique agile research technology company that enabled us to achieve just that. In partnership with them we have built a fast, agile and behavioural based testing solution”.